diff --git a/graphics/items/icon_palettes/lure.pal b/graphics/items/icon_palettes/lure.pal
new file mode 100644
index 0000000000..3f39747228
--- /dev/null
+++ b/graphics/items/icon_palettes/lure.pal
@@ -0,0 +1,19 @@
+JASC-PAL
+0100
+16
+245 218 38
+32 32 32
+189 205 213
+230 238 238
+139 164 172
+255 255 255
+90 123 131
+57 98 106
+90 213 90
+148 230 139
+213 255 205
+57 172 82
+49 131 65
+0 0 0
+0 0 0
+0 0 0
diff --git a/graphics/items/icon_palettes/max_lure.pal b/graphics/items/icon_palettes/max_lure.pal
new file mode 100644
index 0000000000..4d4cd32d38
--- /dev/null
+++ b/graphics/items/icon_palettes/max_lure.pal
@@ -0,0 +1,19 @@
+JASC-PAL
+0100
+16
+245 218 38
+32 32 32
+230 189 49
+255 230 65
+197 139 41
+255 255 189
+255 255 255
+164 90 32
+139 57 24
+222 82 123
+238 139 172
+255 205 222
+205 57 57
+139 41 49
+0 0 0
+0 0 0
diff --git a/graphics/items/icon_palettes/super_lure.pal b/graphics/items/icon_palettes/super_lure.pal
new file mode 100644
index 0000000000..55ddbb73e6
--- /dev/null
+++ b/graphics/items/icon_palettes/super_lure.pal
@@ -0,0 +1,19 @@
+JASC-PAL
+0100
+16
+245 218 38
+32 32 32
+148 189 205
+189 213 213
+115 156 172
+230 246 255
+255 255 255
+98 115 139
+65 82 98
+82 164 222
+139 197 238
+205 238 255
+57 106 205
+41 74 139
+0 0 0
+0 0 0
diff --git a/graphics/items/icons/lure.png b/graphics/items/icons/lure.png
new file mode 100644
index 0000000000..b4a71a5e36
Binary files /dev/null and b/graphics/items/icons/lure.png differ
diff --git a/include/graphics.h b/include/graphics.h
index 7d1d3ce49a..24b86c705d 100644
--- a/include/graphics.h
+++ b/include/graphics.h
@@ -3575,9 +3575,7 @@ extern const u32 gItemIconPalette_SuperRepel[];
 extern const u32 gItemIconPalette_MaxRepel[];
 extern const u32 gItemIcon_Lure[];
 extern const u32 gItemIconPalette_Lure[];
-extern const u32 gItemIcon_SuperLure[];
 extern const u32 gItemIconPalette_SuperLure[];
-extern const u32 gItemIcon_MaxLure[];
 extern const u32 gItemIconPalette_MaxLure[];
 extern const u32 gItemIcon_EscapeRope[];
 extern const u32 gItemIconPalette_EscapeRope[];
diff --git a/src/data/graphics/items.h b/src/data/graphics/items.h
index 3ecbd68510..7924e5da37 100644
--- a/src/data/graphics/items.h
+++ b/src/data/graphics/items.h
@@ -288,14 +288,10 @@ const u32 gItemIconPalette_SuperRepel[] = INCBIN_U32("graphics/items/icon_palett
 
 const u32 gItemIconPalette_MaxRepel[] = INCBIN_U32("graphics/items/icon_palettes/max_repel.gbapal.lz");
 
-const u32 gItemIcon_Lure[] = INCBIN_U32("graphics/items/icons/question_mark.4bpp.lz");
-const u32 gItemIconPalette_Lure[] = INCBIN_U32("graphics/items/icon_palettes/question_mark.gbapal.lz");
-
-const u32 gItemIcon_SuperLure[] = INCBIN_U32("graphics/items/icons/question_mark.4bpp.lz");
-const u32 gItemIconPalette_SuperLure[] = INCBIN_U32("graphics/items/icon_palettes/question_mark.gbapal.lz");
-
-const u32 gItemIcon_MaxLure[] = INCBIN_U32("graphics/items/icons/question_mark.4bpp.lz");
-const u32 gItemIconPalette_MaxLure[] = INCBIN_U32("graphics/items/icon_palettes/question_mark.gbapal.lz");
+const u32 gItemIcon_Lure[] = INCBIN_U32("graphics/items/icons/lure.4bpp.lz");
+const u32 gItemIconPalette_Lure[] = INCBIN_U32("graphics/items/icon_palettes/lure.gbapal.lz");
+const u32 gItemIconPalette_SuperLure[] = INCBIN_U32("graphics/items/icon_palettes/super_lure.gbapal.lz");
+const u32 gItemIconPalette_MaxLure[] = INCBIN_U32("graphics/items/icon_palettes/max_lure.gbapal.lz");
 
 const u32 gItemIcon_EscapeRope[] = INCBIN_U32("graphics/items/icons/escape_rope.4bpp.lz");
 const u32 gItemIconPalette_EscapeRope[] = INCBIN_U32("graphics/items/icon_palettes/escape_rope.gbapal.lz");
diff --git a/src/data/item_icon_table.h b/src/data/item_icon_table.h
index 4dc8b50d9a..a6dfbd9a95 100644
--- a/src/data/item_icon_table.h
+++ b/src/data/item_icon_table.h
@@ -128,9 +128,9 @@ const u32 *const gItemIconTable[][2] =
     [ITEM_REPEL] = {gItemIcon_Repel, gItemIconPalette_Repel},
     [ITEM_SUPER_REPEL] = {gItemIcon_Repel, gItemIconPalette_SuperRepel},
     [ITEM_MAX_REPEL] = {gItemIcon_Repel, gItemIconPalette_MaxRepel},
-    [ITEM_LURE] = {gItemIcon_QuestionMark, gItemIconPalette_QuestionMark},
-    [ITEM_SUPER_LURE] = {gItemIcon_QuestionMark, gItemIconPalette_QuestionMark},
-    [ITEM_MAX_LURE] = {gItemIcon_QuestionMark, gItemIconPalette_QuestionMark},
+    [ITEM_LURE] = {gItemIcon_Lure, gItemIconPalette_Lure},
+    [ITEM_SUPER_LURE] = {gItemIcon_Lure, gItemIconPalette_SuperLure},
+    [ITEM_MAX_LURE] = {gItemIcon_Lure, gItemIconPalette_MaxLure},
     [ITEM_ESCAPE_ROPE] = {gItemIcon_EscapeRope, gItemIconPalette_EscapeRope},
     // X Items
     [ITEM_X_ATTACK] = {gItemIcon_BattleStatItem, gItemIconPalette_XAttack},
@@ -673,56 +673,56 @@ const u32 *const gItemIconTable[][2] =
     [ITEM_TM48] = {gItemIcon_TM, gItemIconPalette_PsychicTMHM},
     [ITEM_TM49] = {gItemIcon_TM, gItemIconPalette_DarkTMHM},
     [ITEM_TM50] = {gItemIcon_TM, gItemIconPalette_FireTMHM},
-    [ITEM_TM51] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM52] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM53] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM54] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM55] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM56] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM57] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM58] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM59] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM60] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM61] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM62] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM63] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM64] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM65] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM66] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM67] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM68] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM69] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM70] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM71] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM72] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM73] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM74] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM75] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM76] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM77] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM78] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM79] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM80] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM81] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM82] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM83] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM84] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM85] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM86] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM87] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM88] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM89] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM90] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM91] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM92] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM93] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM94] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM95] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM96] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM97] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM98] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM99] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
-    [ITEM_TM100] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},
+    [ITEM_TM51] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM52] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM53] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM54] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM55] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM56] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM57] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM58] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM59] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM60] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM61] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM62] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM63] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM64] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM65] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM66] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM67] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM68] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM69] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM70] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM71] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM72] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM73] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM74] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM75] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM76] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM77] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM78] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM79] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM80] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM81] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM82] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM83] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM84] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM85] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM86] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM87] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM88] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM89] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM90] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM91] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM92] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM93] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM94] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM95] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM96] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM97] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM98] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM99] = {gItemIcon_TM, gItemIconPalette_NormalTMHM},  // Todo
+    [ITEM_TM100] = {gItemIcon_TM, gItemIconPalette_NormalTMHM}, // Todo
     [ITEM_HM01] = {gItemIcon_HM, gItemIconPalette_NormalTMHM},
     [ITEM_HM02] = {gItemIcon_HM, gItemIconPalette_FlyingTMHM},
     [ITEM_HM03] = {gItemIcon_HM, gItemIconPalette_WaterTMHM},
diff --git a/src/data/items.h b/src/data/items.h
index c3e858da17..6436465552 100644
--- a/src/data/items.h
+++ b/src/data/items.h
@@ -815,7 +815,7 @@ const struct Item gItems[] =
     {
         .name = _("CasteliaCone"),
         .itemId = ITEM_CASTELIACONE,
-        .price = 400,
+        .price = 350,
         .description = sCasteliaconeDesc,
         .pocket = POCKET_ITEMS,
         .type = ITEM_USE_PARTY_MENU,
@@ -828,7 +828,7 @@ const struct Item gItems[] =
     {
         .name = _("LumioseGlete"),
         .itemId = ITEM_LUMIOSE_GALETTE,
-        .price = 400,
+        .price = 350,
         .description = sLumioseGaletteDesc,
         .pocket = POCKET_ITEMS,
         .type = ITEM_USE_PARTY_MENU,
@@ -841,7 +841,7 @@ const struct Item gItems[] =
     {
         .name = _("ShalourSable"),
         .itemId = ITEM_SHALOUR_SABLE,
-        .price = 400,
+        .price = 350,
         .description = sShalourSableDesc,
         .pocket = POCKET_ITEMS,
         .type = ITEM_USE_PARTY_MENU,
@@ -1308,7 +1308,7 @@ const struct Item gItems[] =
     {
         .name = _("Exp.Candy S"),
         .itemId = ITEM_EXP_CANDY_S,
-        .price = 20,
+        .price = 240,
         .description = sExpCandyXSDesc,
         .pocket = POCKET_ITEMS,
         .type = ITEM_USE_BAG_MENU,
@@ -1319,7 +1319,7 @@ const struct Item gItems[] =
     {
         .name = _("Exp.Candy M"),
         .itemId = ITEM_EXP_CANDY_M,
-        .price = 20,
+        .price = 1000,
         .description = sExpCandyMDesc,
         .pocket = POCKET_ITEMS,
         .type = ITEM_USE_BAG_MENU,
@@ -1330,7 +1330,7 @@ const struct Item gItems[] =
     {
         .name = _("Exp.Candy L"),
         .itemId = ITEM_EXP_CANDY_L,
-        .price = 20,
+        .price = 3000,
         .description = sExpCandyLDesc,
         .pocket = POCKET_ITEMS,
         .type = ITEM_USE_BAG_MENU,
@@ -1341,7 +1341,7 @@ const struct Item gItems[] =
     {
         .name = _("Exp.Candy XL"),
         .itemId = ITEM_EXP_CANDY_XL,
-        .price = 20,
+        .price = 10000,
         .description = sExpCandyXLDesc,
         .pocket = POCKET_ITEMS,
         .type = ITEM_USE_BAG_MENU,
@@ -1464,37 +1464,43 @@ const struct Item gItems[] =
         .fieldUseFunc = ItemUseOutOfBattle_Repel,
     },
 
-    [ITEM_LURE] = // Todo
+    [ITEM_LURE] =
     {
-        .name = _("????????"),
-        .itemId = ITEM_NONE,
-        .price = 0,
-        .description = sDummyDesc,
+        .name = _("Lure"),
+        .itemId = ITEM_LURE,
+        .price = 350,
+        .holdEffectParam = 100,
+        .description = sLureDesc,
         .pocket = POCKET_ITEMS,
         .type = ITEM_USE_BAG_MENU,
         .fieldUseFunc = ItemUseOutOfBattle_CannotUse,
+        .secondaryId = 0,
     },
 
-    [ITEM_SUPER_LURE] = // Todo
+    [ITEM_SUPER_LURE] =
     {
-        .name = _("????????"),
-        .itemId = ITEM_NONE,
-        .price = 0,
-        .description = sDummyDesc,
+        .name = _("Super Lure"),
+        .itemId = ITEM_SUPER_LURE,
+        .price = 500,
+        .holdEffectParam = 200,
+        .description = sSuperLureDesc,
         .pocket = POCKET_ITEMS,
         .type = ITEM_USE_BAG_MENU,
         .fieldUseFunc = ItemUseOutOfBattle_CannotUse,
+        .secondaryId = 0,
     },
 
-    [ITEM_MAX_LURE] = // Todo
+    [ITEM_MAX_LURE] =
     {
-        .name = _("????????"),
-        .itemId = ITEM_NONE,
-        .price = 0,
-        .description = sDummyDesc,
+        .name = _("Max Lure"),
+        .itemId = ITEM_MAX_LURE,
+        .price = 700,
+        .holdEffectParam = 250,
+        .description = sMaxLureDesc,
         .pocket = POCKET_ITEMS,
         .type = ITEM_USE_BAG_MENU,
         .fieldUseFunc = ItemUseOutOfBattle_CannotUse,
+        .secondaryId = 0,
     },
 
     [ITEM_ESCAPE_ROPE] =
@@ -2019,7 +2025,7 @@ const struct Item gItems[] =
     {
         .name = _("StrngeSouvnr"),
         .itemId = ITEM_STRANGE_SOUVENIR,
-        .price = 30000,
+        .price = 3000,
         .description = sStrangeSouvenirDesc,
         .pocket = POCKET_ITEMS,
         .type = ITEM_USE_BAG_MENU,
diff --git a/src/data/text/item_descriptions.h b/src/data/text/item_descriptions.h
index bc2772b010..83d79f6059 100644
--- a/src/data/text/item_descriptions.h
+++ b/src/data/text/item_descriptions.h
@@ -542,27 +542,27 @@ static const u8 sRareCandyDesc[] = _(
 
 static const u8 sExpCandyXSDesc[] = _(
     "Gives a very small\n"
-    "amount of exp. to\n"
+    "amount of Exp. to\n"
     "a single Pokémon.");
 
 static const u8 sExpCandySDesc[] = _(
     "Gives a small\n"
-    "amount of exp. to\n"
+    "amount of Exp. to\n"
     "a single Pokémon.");
 
 static const u8 sExpCandyMDesc[] = _(
     "Gives a moderate\n"
-    "amount of exp. to\n"
+    "amount of Exp. to\n"
     "a single Pokémon.");
 
 static const u8 sExpCandyLDesc[] = _(
     "Gives a large\n"
-    "amount of exp. to\n"
+    "amount of Exp. to\n"
     "a single Pokémon.");
 
 static const u8 sExpCandyXLDesc[] = _(
     "Gives a very large\n"
-    "amount of exp. to\n"
+    "amount of Exp. to\n"
     "a single Pokémon.");
 
 static const u8 sDynamaxCandyDesc[] = _(
@@ -612,14 +612,20 @@ static const u8 sMaxRepelDesc[] = _(
     "Pokémon for 250\n"
     "steps.");
 
-static const u8 sLureDesc[] = _( // Todo
-    "?????");
+static const u8 sLureDesc[] = _(
+    "Makes Pokémon more\n"
+    "likely to appear\n"
+    "for 100 steps.");
 
-static const u8 sSuperLureDesc[] = _( // Todo
-    "?????");
+static const u8 sSuperLureDesc[] = _(
+    "Makes Pokémon more\n"
+    "likely to appear\n"
+    "for 200 steps.");
 
-static const u8 sMaxLureDesc[] = _( // Todo
-    "?????");
+static const u8 sMaxLureDesc[] = _(
+    "Makes Pokémon more\n"
+    "likely to appear\n"
+    "for 250 steps.");
 
 static const u8 sEscapeRopeDesc[] = _(
     "Use to escape\n"
@@ -1039,8 +1045,8 @@ static const u8 sBlackApricornDesc[] = _(
     "scribable scent.");
 
 static const u8 sWishingPieceDesc[] = _(
-    "Throw into a Poké-\n"
-    "mon Den to attract\n"
+    "Throw into a\n"
+    "{PKMN} Den to attract\n"
     "Dynamax Pokémon.");
 
 static const u8 sGalaricaTwigDesc[] = _(
@@ -3456,23 +3462,23 @@ static const u8 sOvalCharmDesc[] = _(
     "at the daycare.");
 
 static const u8 sShinyCharmDesc[] = _(
-	"A charm that will\n"
+    "A charm that will\n"
     "raise the chance\n"
     "of Shiny Pokémon.");
 
 static const u8 sCatchingCharmDesc[] = _(
-	"This charm raises\n"
-    "the chance of Crit-\n"
-    "ical Captures.");
+    "This charm raises\n"
+    "the chance of\n"
+    "Critical Captures.");
 
 static const u8 sExpCharmDesc[] = _(
-	"This charm raises\n"
-    "the amount of expe-\n"
-    "rience obtained.");
+    "This charm raises\n"
+    "the amount of Exp.\n"
+    "obtained.");
 
 // Form-changing Key Items
 static const u8 sRotomCatalogDesc[] = _(
-	"A catalog full of\n"
+    "A catalog full of\n"
     "deviced liked by\n"
     "Rotom.");
 
@@ -3488,8 +3494,8 @@ static const u8 sRevealGlassDesc[] = _(
 
 static const u8 sDNASplicersDesc[] = _(
     "Splicer that fuses\n"
-    "Kyurem and a cer-\n"
-    "tain Pokémon.");
+    "Kyurem and a\n"
+    "certain Pokémon.");
 
 static const u8 sZygardeCubeDesc[] = _(
     "An item to store\n"
@@ -3595,8 +3601,8 @@ static const u8 sBerryPouchDesc[] = _(
 
 static const u8 sPokemonBoxLinkDesc[] = _(
     "This device grants\n"
-    "access to the Poké-\n"
-    "mon Storage System.");
+    "access to the {PKMN}\n"
+    "Storage System.");
 
 static const u8 sCoinCaseDesc[] = _(
     "A case that holds\n"